About Us

Get to Know Mercure Agency


About Mercure Agency

Mercure Insurance was founded in 1890 by Captain Hubert Mercure, a retired lake captain. He saw the need for some form of protection when the general store he owned and all the adjoining buildings were destroyed by fire earlier that year. With this in mind, the captain established the Mercure Agency and operated a coal business in conjunction with it. It was located on the Northeast corner of Fort Rd and Huron River Drive (formerly Fogg’s Market and Crispin’s Service Station). After Captain Mercure’s death in 1926, it was continued by his oldest son, Daniel H. Mercure.


At that time, Dan operated his own business, one of the first automobile dealerships in southern Michigan. He sold Fords and then transferred to Willys-Overland. Many of the local residents’ first car was an Overland purchased from Dan – and insured by him. The Agency continued to grow under his supervision until his untimely death in 1935.

It was then taken over by one of his sons, Deland G. Mercure. He worked at the Newport State Bank and operated the insurance agency out of his home. In 1941, he started working full time in the insurance business and moved into a small office on Fort Street at the present site of the Rockwood plaza parking lot. Later, the business was moved North on Fort Street near Church St and again in 1959 further North on Fort Street. Deland died in 1970, less than a year after moving his prospering business to a new office building he had just constructed on the adjacent property.


The agency is now owned and operated by his oldest son, Daniel H. Mercure along with his son, Daniel M. Mercure, who represents the 5th generation to carry on the family business.

The current office is located at 22200 Huron River Drive in Rockwood (the building originally was the Rockwood Drug Store).

If you have a loss that requires the fire department you may see us arrive in one of our loss prevention vehicles. Dan Jr. is chief of the Rockwood Fire Department.
It is our privilege to service these southeast Michigan communities Rockwood, Flat Rock, Gibraltar, Grosse Ile, Brownstown, Riverview, Wyandotte, Trenton, Woodhaven, Southgate, Allen Park, Lincoln Park, Dearborn, Dearborn Heights, Huron Twp., S Rockwood, Newport, Carleton, Estral Beach, Frenchtown, Monroe, Ash Twp and many more areas around the state.


"It is not often that you find a company that will save you money, without you even knowing they are doing it!

We would like to thank your entire staff for their due diligence of looking out for their customers. It is reassuring to know that your actions of getting the best rates at renewal, while keeping up coverage is a quality seldom found these days with customer service, (and we didn’t have to ask for it)."

Ken P

"Thank you so much for your help....you made it so easy for me and this was the part of this loan that i was dreading the most!!!"

"We changed insurance companies from State Farm to Mercure because we heard such wonderful things about Suzanne Jensen. She has certainly lived up to all of the compliments I have heard about her!

Recently, she has gone over and beyond to help get our insurance straightened out with our new mortgage company because our mortgage was recently sold.

Thank you for your time reading this email and for your wonderful staff member!"

David & Joyce

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